Baker Equipment & Supply
Corporate Identity & Branding
Baker Equipment & Supply services the car wash industry and was needing a complete rebranding. Previously, they just had a capital “B” from the font Blippo as their logo. It was very outdated and also didn’t say anything about their company. They wanted to use their name so that the logo would reinforce name recognition. They also wanted the logo to suggest what their business was about. Our solution was to use a bold font and replace the letter “A” in “BAKER” with a simple illustration of a car getting rinsed from above with streams of water. They were very pleased with our solution and asked us the also design their catalog, business cards, letterhead, envelopes, trade show display, and some graphics used at the car wash facilities.
One Under Maintenance & Renovation
Corporate Identity & Branding
One Under is a company that specializes in renovation and maintenance of golf course facilities. They needed a complete corporate branding from scratch. We designed a simple, yet elegant solution that resonates with anyone familiar with golf working in the golf industry. A “birdie” is when someone scores one under par. Probably the most common birdie is on a par four hole, so your score would be a “3”. The way you indicate a birdie on your scorecard is by circling the number. We used this information familiar to golfers to create a memorable logo by substituting the “E” in the word “Under” with a circled “3”. Those in the golf industry instantly recognize that the circled “3” means one under, thus creating an immediate connection between potential clients and One Under. The One Under mark is also ideal for merchandising and marketing the One Under brand. We designed the logo, stationery, apparel, marketing collateral, and website (which is still under construction).
Cougar Industrial Supplies
We designed this logo for use on all their marketing material, packaging, and website. We created a simple, elegant solution by using the negative space of the cougar head to create a Capital C standing for Cougar. We designed and produced their product catalog and website as well.
Motor Coach Industries
MCI’s previous logo, the metallic “M”, was designed as part of a comprehensive overhall to their corporate branding strategy and affected nearly every sphere of the company including the metal ornament that is placed on the front of their motor coaches. Over the years however, it’s limitations became apparent when used in certain applications. It didn’t stand out on a white background and wasn’t strong enough on a solid color background. MCI had just come out of a financial reorganization and felt it was a good time to present an updated image. PixelGraphics’ solution was to take the “M” graphic, which had become well-known in the industry, and make it white instead of metallic silver. And, most importantly, surround it with a glossy, clean, 3D blue oval. This solution gave them much more visibility in the marketplace while building on the brand that was already established.
Motor Coach Industries needed a logo to indicate on marketing materials which coaches were equipped to use Compressed Natural Gas (CNG). Using the industry-wide standard for CNG, the diamond shape, we created a metallic 3D logo that compliments many of MCI’s other similar logos like their Hybrid logo. Although CNG is a “green” feature of the coach, MCI’s other eco logos already used green as a primary color, so we used blue to suggest the blue flame of natural gas.
80th Anniversary logo
Motor Coach Industries needed a logo to commemorate their company’s 80th anniversary. They wanted a logo that would go well with their new corporate logo, so we used the same blue color and steel chrome effect as their corporate logo. This logo was used throughout their advertising and marketing materials to bring attention to their 80th year in business.
PixelGraphics designed the logo, website, and catalog for this flashlight distribution startup. The challenge was to create a logo that conveyed instantly what the company was about. To show light—bright light—we needed to have a black background. Also the light needed to be a bright blue-white light instead of a dull yellow light since these flashlights were very bright and powerful. The client was very satisfied and his company has continued to grow.
Baseball Classics is an online company that sells a realistic Baseball card game. They wanted to upgrade their image and develop materials for the retail market. We started by designing this logo. We wanted to create a fun, iconic logo that had that “baseball feel” to it. The client loved it. We then designed a brochure, gameboard, playing cards, and retail game box to match the new brand.
Investortools needed to update and upgrade their branding for their various investment products. Part of that branding included designing icons for each product line. We then used those icons to create new brochures. To compliment the new branding strategy, the icons will also be implemented on their website and all other marketing collateral. In addition to the icons, each product has its own color.
Investortools was looking for an updated corporate identity that reflected their innovative and respected product offerings. they wanted a logo that worked well in a variety of applications including social media and internet applications. We designed a mark that allowed use of a favicon for internet and social media use as well as made a bold statement in print applications. It’s bold italic font suggests forward thinking, innovative strategy—always looking to improve. The “Circle In” is used as their favicon to bring consistency to all media applications. The new identity is used on all print and online applications as well as product applications.
Educational Services for America
ESA (Educational Services for America) is a not-for-profit organization that provides books, CD-ROMS, curriculum, and Webcasts absolutely free to libraries and schools. We designed a logo that incorporates both the educational and patriotic nature of the company. We also designed their brochure, website, and other marketing collateral.
Caring for Kids
Non-profit Ministry Logo
Caring for Kids is a non-profit mercy ministry of ALN (A Light to the Nations). Their primary focus is helping children in the Puerto Vallarta region of Mexico. Because their main focus is helping children, we wanted to give it a playful, energetic look. The heart has a hand-drawn quality to it, as if drawn with a marker by kids. The colors are bright and festive to reflect the culture of Mexico and the positive impact Caring for Kids has on the Puerto Vallarta community. We also designed their website for them.
Growing Marriages & Dynamic Parenting
Church Ministry Logos
Growing Marriages and Dynamic Parenting are ministries of The Edge Church. Growing Marriages provides couples help to prepare for, enrich, and repair their marriages. Dynamic Parenting helps parents with the vitally important responsibility of training and disciplining their children. Since both ministries are part of the same church, the logos were designed to go together, yet be different. The heart in the Growing Marriages logo is formed from two thumb prints suggesting that marriage brings two individuals together to be one in heart and flesh. The Dynamic Parenting logo has a hand print forming the dot over the “i” suggesting the playful and challenging nature of kids and parenting. We also designed the websites for Growing Marriages and Dynamic Parenting.
Big Bash Restaurants
PixelGraphics designed the logo for this startup restaurant group. This is the corporate holding company that owns and manages a group of restaurants. The logo needed to look more “corporate” and yet suggest the food industry. Big Bash would focus more on event planning and management while the individual restaurants in their group would focus on retail food service.
Big Fish Grille
PixelGraphics designed the logo for this restaurant, one of the restaurants in the Big Bash group, that is used on signage, menus, stationery, and other marketing collateral.
Partners in Print & Premiums Plus
These logos were designed for two companies that had the same owner. The companies worked together and needed to have a similar feel even though they were different companies. We also did the brochures, stationery, and vehicle graphics.
This startup needed some striking imagery that would launch their company and set them apart in their marketplace. PixelGraphics gave them a look not seen by any of their competitors. We also carried the brand through in the design of their Postcard mailers, truck signage, and website. Their website consistently comes up in the top ten on Google for their search keywords.
The Edge Church
The Edge was a twenty-somethings ministry targeting 20 to 30-year-olds and after nearly five years were now ready to launch as a new church. They needed a new brand to coincide with their new vision as a church. This logo gave them the feel they wanted which was “edgy” and youthful, yet conventional enough to appeal to our target audience of 20 to 50-year-olds. We also created direct mail postcards, business cards, pullup banner signage, directional signage, and labels for their children’s program, Quest.
Quest Children’s Program Logo
This logo creates a sense of adventure. The different age levels are broken down by color for easy recognition and are used throughout the program on signage, T-shirts, badges and labels.
Deeplife Records creates christian DJ dance music. We created a logo that shows the energy and excitement that goes with that style of music. The components can be used as a unit (as shown) or separately as the application dictates. It has been used on T-Shirts, Banners, website, postcards, and business cards.