Scottie Scheffler Brand Proposal

As an avid golf fan, I’ve enjoyed watching Scottie ascend to the #1 player in the world. This year, especially, he has been firing on all cylinders and his meteoric rise has been special to watch. I have also been impressed with his maturity and integrity—on and off the field—from what I can tell from interviews and such. It seemed to me that someone in his position on the PGA Tour and the golfing world, in general, should have his own brand—something that distinguishes him from the other top-tier players and brands. It’s clear that Scottie will be a force in the golf world for many years to come and no doubt will continue to win many more tournaments. Having his own brand will help to set him apart as the elite player he is.

I designed the “Scottie Scheffler” mark to be dynamic, distinctive, and electric—all things consistent with Scottie’s golf game. The two “S” shapes form a lightning bolt. The negative space between them also creates an “S”. The mark is simple, elegant, and versatile and can be used in a variety of applications. It works equally well in color, black, or white when used on a dark background. It can be used in conjunction with his current sponsor logos such as Nike as illustrated in the photos below. Or it could be used by itself to create signature golf apparel or accessories.

If you have an interest in exploring this mark further or would like me to develop additional designs, please contact me and I would be glad to discuss this further. I apologize if this seems forward, but the idea came to me, so I wanted to follow through with it and present it to you. I’m sure Scottie doesn’t see these types of things without going through his management firm, so if you would be so kind to forward this to the proper individuals that would be most appreciated. Thank you for your consideration.

FYI, this is on a hidden page on my website, so no one will see this but you.